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STATS - X*AIR IN DEPTH
KILLER PAST & PRESENT NUMBERS SINCE 2000
XAIR Founded in 2000 was and still is Australasia's largest competitive action sports festival.
For its time Sold out to over 40,000 fans, had mainstream news media across TV1,TV2,TV3 and Press
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WHO ARE X*AIR FANS?
82% ARE AGED 18-44
with 42% 25-34
NZ THE BIGGEST MARKET WITH 80% FOLLOWING -
AUSTRALIA AT 19%
OUR FAN BASE IS YOUNG, DIY, TECH SAVVY,
EDUCATED, EARLY ADOPTERS AND
INFLUENCERS
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